5 Ergebnisse
Sortierung:
Cover -- Occhiello -- Indice -- Introduzione -- 1. Il product concept dei beni ad elevato valore simbolico -- 2. L'attributo chiave per i beni ad elevato valore simbolico: l'heritage -- 3. Il comportamento d'acquisto dei consumatori di beni ad elevato valore simbolico e l'heritage -- 4. Variabile distribuzione e product concept -- CASI DI SPECIE -- Il caso Bulgari -- Il caso Borsalino -- Il caso Cartier -- Il caso Chanel -- Il caso Salvatore Ferragamo -- Il caso Ferrari -- Il caso Gucci -- Il caso Louis Vuitton -- Il caso Moet & Chandon -- Il caso Omega -- Il caso Patek Philippe
Marketing and digital innovations -- Digital channels in luxury markets -- Digital channels : reference models for direct and indirect distribution -- Social media and integrated communication in luxury markets -- The frontiers of luxury goods marketing : social media systems and channels integration -- The frontiers of luxury goods strategies : corporate social responsability and online communication -- References -- Appendix 1 -- Appendix 2
In: Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
In: Premier reference source
"This book explores the latest promotional trends, business models, and challenges within the luxury goods market, focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building"--